Portuguese spirits brands startup gets Seedrs funding

Icon-Key S.A., a Portuguese startup company specialising in the branding, marketing and sale of premium alcoholic spirits has launched an equity crowdfunding share sale operation.

This will make the company the first Portuguese startups in the alcoholic sector to apply to Seedrs, the largest European crowdfunding platform, with the aim of raising finance from investors worldwide.

In the campaign that was launched last week and will last 60 days, Icon-Key S.A. aims to raise €1 million capital in exchange for 8% of its capital which has been valued by the company at €12.5 million.

On Seedr’s web site the investment sought states €450.004 with offered equity at 3.55% while investment already funded stands at €346.296.

Icon-Key calls itself Brand Builders. “We create, produce, represent and execute the best route to market of our exclusive portfolio of brands. We build long-term trustworthy relationships with our producing partners and final customers.”

Its mission is to create Premium Portuguese Craft Spirits and Beers with an international portfolio of 7 Portuguese brands already being exported to 24 markets.

The investment capital call through Seedrs aims to bolster its internationalisation strategy. The startup has already grown three digits and aims to conquer 51 markets by 2023 and accelerate growth by launching eight innovative brands by 2020, increasing its exports from 29% to 50% in terms of total sales.

The investment campaign was announced the same day that Icon-Key was considered by the Financial Times as one of the companies with the fastest growth in Europe in a ranking that featured 1000 European companies with the fastest growth in revenues between 2014 and 2017.