HUUB invests €2 million in online fashion store

A Portuguese technology startup has invested €2 million with the aim of developing an online platform dedicated to selling fashion items.

HUUB plans to take on 30 staff for its technology departments and to strengthen partnerships with large online technology giants like Google and Amazon.
With the investment, HUUB aims to become the ‘Amazon’ of the fashion world by focusing on the creation and development of a platform using a number of technology products which are interlinked yet independent, by implementing an architecture of micro-services that would allow the solution to be scaled.
Also through developments to its own platform, the startup will widen its integrations network which already features players like Shopify and Maersk.
This will allow HUUB to centralise and manage the entire physical flow and data chain, optimise processes and accelerate growth.
HUUB markets itself as brand accelerators with an end-to-end omnichannel tech solution from suppliers to the final customer. From wholesale to eCommerce. It manages the entire logistics of fashion brands and coverts data into business insights to boost growth.
In May, the company raised a €1.5 million round from the logistics giant Maersk, completing its seed investment phase with a total amount of funds raised at €4.35 million.