Portuguese appointed YouTube VP

YouTube has announced the appointment of Pedro Pina as the company’s vice-president, heading the company’s business in Europe, the Middle East and Africa (EMEA region).

Pina joined Google in 2013 as leader of the Global Client and Agency team having been responsible for technology development with some of the largest advertising and marketing agencies and brands in the world.
The executive arrives with 30 years of experience in global marketing. He first joined Google in 2013 as leader in the Global Client & Agency Solutions team, working with clients including Apple and Coca Cola. In 2019, he was named one of the 10 most influential LGBTQ+ executives in the UK by the British LGBTQ+ awards. “I believe we have just scratched the surface when it comes to what YouTube can bring to people’s lives and to the world. The potential is limitless here in this region so the opportunity to lead the team to our next phase of growth was too good to miss,” said Pina.
Before joining Google he worked for McCANN Worldgroup, Sonae, France Telecom, Yum, PepsiCo and P&G.