Portuguese Jewellery exports at €100 million

Portuguese jewellery is making the rounds at international jewellery fairs in Paris, Madrid, Hong Kong and Vicenza with a new internationalisation campaign – Portuguese Jewellery à La Carte.

In the second half of 2018 Portuguese jewellery will be exhibited at the main jewellery fairs worldwide in a roadshow promoted by the Portuguese Jewellery, Watch Jewellery and Goldsmiths Associations (AORP).

Fátima Santos, General Secretary of AORP says, “The process of the internationalisation of Portuguese jewellery is recent, but its growth has been fast. In the past two years alone export turnover has increased 53% worth around €100 million in 2017.”

The aim is to achieve a growth of €150 million by 2020. The presence of Portuguese companies at international fairs continues to be the main entry port to overseas markets. Year after year we have managed to gains scale and reputation in these that are considered the main events in the sector and our companies get the opportunity to make contacts and sign deals with buyers from all over the world” says Santos.

The roadshow’s current stop is Paris, one of the most important markets for Portuguese jewellery, being the second most important in the ranking. Bijorhca Paris – The International Jewellery Show, which has a strong menu packed with Portuguese names: Astorga Jewels, Bruno da Rocha, Coquine, Elza Pereira, Inês Telles, Innamorata Jewels, Richart, Wings of Feeling and Tânia Gil. Also the young designer Joana Ribeiro Joalharia, who won her place at the fair from the competition Chall’angel.

The next fair is Madrid between 12-16 September, the Nº1 destination for Portuguese jewellery and which attracts 600 exhibitors and 15,000 professional visitors.