Apolónia expands to Lisbon and Porto
The Algarve-based supermarket chain Apolónia is to expand to both Lisbon and Porto.
Apolónia’s first outlet opened in 1983 as a 100-sqm mini-market in Vale d’Éguas, Almancil, which later developed into a full-fledged supermarket which established Apolónia as a household name in the Algarve.
Its second supermarket opened in Galé, Albufeira, in 2008, followed by the opening of a third supermarket in Lagoa in 2015.
The group’s outlets remain based in the Algarve, although new marketing director Ângela Sarmento has revealed that there are plans to “physically expand to other parts of the country, such as the Greater Lisbon and Porto areas”.
The news came in an interview with online marketing website Marketeer, in which Sarmento said that the first expansion will be extending Apolónia’s delivery service beyond the Algarve.
“We are working to deliver our products to all clients, whether they are in Portugal or abroad, without jeopardising the quality of the products during the process,” Sarmento said, adding that further announcements on the expansion plan would be revealed “at the right time”.
By Michael Bruxo