IPDT debates tourism trends in 2025
The IPDT – Institute for Tourism Planning and Development will host the 2025 IPDT Tourism Conference, under the theme ‘Tourism in Portugal: Strategies to Lead in 2025’. The event, which takes place on January 9 between 2pm and 6pm at the Hotel Solverde, in São Félix da Marinha (Vila Nova de Gaia), will discuss the state and prospects for Portugal’s tourism sector.
The opening of the conference will be chaired by Pedro Machado, Secretary of State for Tourism, at 2:00 p.m, followed by presentations from Manuel Violas, president of the Solverde Group, Eduardo Vítor Rodrigues, Mayor of Vila Nova de Gaia, Luís Pedro Martins, President of the Porto and North Tourism Association, Jorge Costa, President of the IPDT, and Francisco Calheiros, President of the Portuguese Tourism Confederation.
At 2pm, Jorge Costa will present the 2025 edition of the IPDT Tourism Barometer, highlighting the main trends and proposals for the sector. In addition, round-table discussions will be held featuring Carlos Abade, President of Turismo de Portugal, Cristina Siza Vieira, Vice president of the Hospitality Association of Portugal, and Nuno Costa, Commercial Director of ANA – Aeroportos de Portugal.
At 4pm, Mónica Montenegro, executive director of IPDT, will present the practical guide “Efficient Management of Tourism Destinations”, a tool for managers with concrete actions to create sustainable destinations, balancing economy, environment and society. The guide will then be discussed by Berta Cabral, Regional Secretary for Tourism and Mobility of the Government of the Azores, Catarina Santos Cunha, Councillor of the Municipality of Porto, Mafalda Magalhães, Director of the Museum of Porto FC, and Margarida Belém, Mayor of Arouca.
Finally, at 5pm, Jorge Costa unveils the 2025 edition of the “Tourism Yearbook”. The IPDT magazine compiles several opinion articles, interviews and other content, counting on the vision of experts and professionals in the sector to make a 2024 balance sheet retrospective and forecasts for 2025.
