Portugal considered one of the most dynamic countries in branded residences

Savills has highlighted Portugal as one of the most dynamic countries in Europe for Branded Residences projects. Lisbon plays a prominent role and is among the key European cities in the segment.

According to the Branded Residences Europe 2026 report, Portugal is among the most dynamic markets for branded residences in Europe, with 18 new developments underway and 33 projects identified in total by Savills. By 2032, the number of European projects is expected to grow by approximately 113%.

Turkey continues to lead the European market, but Spain and Portugal have positioned themselves in second and third place, respectively, surpassing the United Kingdom.

According to Savills, most major markets are expected to double or more than double their current volume of developments by 2032, and Portugal follows this trend, with a pipeline representing about half of the total projects identified nationally. Lisbon plays a prominent role, with a number of projects in the pipeline exceeding the existing stock.

According to Paula Sequeira, Director of Consultancy & Valuation at Savills Portugal, “this sustained growth in the pipeline confirms the long-term potential of the segment, where brand value, lifestyle positioning of the product, and the resilience of the Portuguese real estate market are key factors in investors’ decision-making.”

At the European level, Savills predicts that the total number of branded residences projects will more than double, and Portugal is among the markets where the Two-hour Home concept is gaining importance.

For Louis Keighley, Head of Global Residential Development Consultancy at Savills, “residential tourism and investment in second homes have driven the development of branded residences in Mediterranean destinations, where the hotel brand adds confidence and long-term value.”

Among the brands present in the European market, hotel groups such as Marriott, Accor, Mandarin Oriental, Radisson Blu, Four Seasons, and Six Senses stand out.

In terms of positioning, the segment remains “anchored” in the premium segment. In 2024, 40% of completed developments in Europe were luxury, a proportion that rose to 50% last year.

Source: Savills; Credits: Six Senses Comporta