Remax selloff won’t impact Portugal operation says company

The acquisition of estate agency Remax by the US technology firm The Real Brokerage for €750 million will not change the company’s strategy in Portugal.

Remax has confirmed that the acquisition has to do with the shareholding structure of the main company globally and for the time being will not alter Remax Portugal’s operation.

Manuel Alvarez, president of RE/MAX Portugal, states that “the operation brings together two complementary business models, combining the global reach and franchising model of RE/MAX with the advanced technological component of The Real Brokerage.”

As such, both brands should remain, as well as the strategy and positioning of each market, and for Portugal this will not mean “any direct impact on daily operations”.

“Remax Portugal maintains its structure, management and business model completely unchanged, continuing to operate autonomously and independently in the national market, as has been the case for the last 25 years,” the agency told the business daily Jornal Económico.

Source: Jornal Económico; Credits: Remax.