Primark to invest €45 million and open Porto store

Clothing retail company Primark is to invest €45 million to the summer of 2027, opening four new stores in Castelo Branco, Porto, Setúbal and Vila Nova de Gaia creating 300 jobs.

The company will also expand its existing store at the Fórum Coimbra shopping centre.

In an interview with the Lusa news agency, the sales director of Primark in Portugal and Spain, Nelson Ribeiro, recalled that “this announcement continues the €40 million investment announced in June 2024, which has already resulted in the opening of new stores in Montijo, Guimarães and Viseu, with the opening of the Covilhã store planned for later this year”.

“Overall, this represents a very significant expansion of our presence in Portugal and, by the summer of 2027, we will have 18 stores in the country,” Nelson Ribeiro emphasised.

He pointed to the opening of Primark’s first street-level store in Portugal, in the historic Palladium building on Rua de Santa Catarina in Porto, as “one of the most relevant milestones” of this plan.

“For us, this is an important step, because it allows us to bring the Primark experience to the heart of the city and be even closer to our customers in their daily lives,” he said, highlighting the Palladium as “an emblematic building with a very unique identity,” where the brand is “working with great care to respect” the heritage it represents.

Source: Lusa; Credits: Primark.