TAP revamps marketing strategy
After years of being in the headlines for the wrong reasons, Portugal’s State-owned airline TAP has unveiled a “massive marketing campaign” to reposition its brand. The marketing drive has been [...]
After years of being in the headlines for the wrong reasons, Portugal’s State-owned airline TAP has unveiled a “massive marketing campaign” to reposition its brand. The marketing drive has been [...]
The Portuguese government approved the reprivatisation of airline TAP at a Council of Ministers meeting yesterday. While it is still not known how much of the company will be sold and for what [...]
Portugal’s State-owned airline TAP will have to meet its restructuring obligations with Brussels even after the company is privatised later this year or early next year. The Portuguese government [...]
Portugal’s government is to opt for a direct sale of more than 50% of the national airline TAP. The direct sale model was in a decree-law that will be approved by the Council of Ministers at its [...]
The Prime Minister announced on Tuesday that the government will approve a law that will define the criteria for the privatisation of TAP next week at the next Council of Ministers meeting on [...]
The French former CEO of TAP Portugal, who was sacked from her job over the Alexandra Reis affair earlier this year, is claiming compensation and damages of nearly €6 million. Christine [...]
Portuguese airline TAP posted a net profit of €22.9 million in the first half of this year, representing an improvement of 111% or €224 million in relation to the months of January to June 2023 [...]
The three main European airline giants, Lufthansa, IAG and Air France KLM, which have expressed an interest in buying a controlling stake in Portuguese airline TAP, are likely to make a bid in [...]
TAP has been voted among 30 of the best airline companies in the world by ranking Bounce. TAP Portugal was placed ahead of British Airways, easyJet, Air Canada, Vueling Airlines, Ryanair and Wizz [...]
Portugal’s Barraqueiro Group, owned by former TAP shareholder Humberto Pedrosa, is exploring joining forces with a national consortium or one of the three international airline groups to make a [...]