New Coca Cola energy drink to be produced in Portugal
The first energy drink under the Coca-Cola brand which will launch in Europe in April, is to be produced in PortugalCoca-Cola Energy, which will debut in Spain and Hungary, features caffeine from naturally derived sources, guarana extracts, B vitamins and no taurine — all with a great Coca-Cola taste and feeling that people know and love. A no-sugar, no-calorie option also will be available. Both will be offered in 250-ml cans.The new drink will be produced at the Coca-Cola European Partners factory in Azeitão from where it will primarily be exported to Spain, although dates for its Portugal launch have yet to be announced.Coca-Cola Portugal has a 28% market share in fizzy soft drinks with Coke being the soft drink most consumed by young Portuguese, representing 24% of the market. “Coca-Cola Energy includes ingredients from naturally derived sources and a delicious and refreshing taste of Coca-Cola,” says Javier Meza, global chief marketing officer, sparkling business, The Coca-Cola Company “We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy live.