Magycal goes international

The Portuguese company Magycal, which develops media platforms and had a €1.2 million turnover in 2022 (+13% on 2021), is increasing its International business.

“After strong growth between 2020-2021 (in turnover) of around 90%, in 2022 we have nevertheless managed to grow 13% in 2022 to approximately €1.2 million”, states the co-founder and COO of the technology company, Pedro Centieiro to Lusa.
At present, the company, which has among its main clients Impresa, Sport TV, Media Capital, and Canal Panda, has invested €250,000 in R&D or 20% of the company’s turnover.
Magycal, which is based in Costa da Caparica near Lisbon, currently has 16 staff, including the entrepreneurs, engineers, IT specialists, designers and marketeers with new contracts expected this year.
On an international level the startup has projects with Bayern in Munich and the Mediante group (Cable TV operator in the Maldives), among others.
Magycal also has a partnership with the American multinational Kaltura which it describes as very important boost that has enabled it to present its products in markets such as the United Kingdom, Spain, the United Staes, Brazil, Czech Republic and Israel.
“At the same time we are continuing with our international expansion strategy in a direct way with media but not only this.
“Our platform Magycal OTT (Over the Top) has been well accepted by companies that are deciding to begin distributing their content in a direct way without having to use distribution companies.”