1st Essentia tourism, brands and property conference launches in November

The impact and importance of national and international brands on the growth and sustainability of the Portuguese economy will be the main theme at the first ESSENTIA LIVE #1 International Conference on 29 November in Lisbon.

The conference will be held at the Estufa Real in Ajuda and will include a broad panel of experts as well as presentations from keynote speakers like: the Portuguese Secretary of State for Tourism, Ana Godinho Mendes; the economist Miguel Frasquilho; the Mayor of Lisbon, Fernando Medina; and the Dean of NovaSBE, Daniel Traça.

The Essentia conference focuses on the interlinking importance of two of the main drivers of the Portuguese economy: property and tourism in order to discuss and reflect on how to develop the right policies and create suitable conditions for Portugal to brand and position itself as a competitive world player in the international tourism industry.

The conference also brings in other sectors linked to tourism and property with the aim of creating a strategic integrated multi-sectorial strategy.

These ideas will be the starting point for the Essentia-organised international conference on the theme — “Global brands, Tourism Destinations and Real Estate Market … how to make the best from this trio?”

“The destination we want to arrive at is one that gives this trio of property, tourism and brands one unique identity within a growth model with variables that complement each other,” says Essentia CEO José Gil Duarte.