Portuguese heads marketing at Ikea

The Portuguese executive Helena Gouveia has been appointed head of marketing for Ikea in Sweden.

Gouveia, reports marketing trade paper Meios e Publicidade, had worked for 10 years at Ikea Portugal, with four years as director of marketing, and is now is responsible for the entire company’s marketing strategy in part of Europe.
In addition to being responsible for the marketing of Sweden and Portugal, she will also cover Norway, Finland, Denmark and Belgium.
“Ikea has been my work place for 13 years and will continue to be so, but now in a new country. I am really excited about this new challenge, both because I will be living in the country where Ikea was founded but also because I will be able to maintain my relationship with the Portuguese market and teams with whom I grew and learnt so much. I created communications projects that today are held up as benchmarks all over the world”, said Helena Gouveia.
In Portugal, the marketing department will be headed by Mónica Sousa who has been working for Ikea since 2018 who had been head of communications for the brand in Portugal. Before joining Ikea Mónica Sousa had worked in marketing strategy for Fnac and Sonae MC.