QSP Summit returns in July
The 17th edition of QSP Summit, the most important event for management and marketing in Portugal, will run between July 2 and 4 in Porto and Matosinhos. This year’s theme is ‘Rethinking [...]
TAP revamps marketing strategy
After years of being in the headlines for the wrong reasons, Portugal’s State-owned airline TAP has unveiled a “massive marketing campaign” to reposition its brand. The marketing drive has been [...]
Best of Portugal platform highlighted
A digital platform celebrating the best that Portugal has to offer in a unique and inspiring way, launched earlier this year, has been praised and recommended by on national television by a [...]
Portuguese heads marketing at Ikea
The Portuguese executive Helena Gouveia has been appointed head of marketing for Ikea in Sweden. Gouveia, reports marketing trade paper Meios e Publicidade, had worked for 10 years at Ikea [...]
Nestlé and Zoom win out in brand preferences
The consultancy OnStrategy has published the results of its Relevance Emotional Reputation Index for the brands in Portugal that the Portuguese most recognise and have a preference for based on [...]
